Sheeza Shah is cofounder and CEO of UpEffect, a crowdfunding and support platform advancing opportunities for responsible leaders of the new economy. 

Sheeza speaking on Islamic Finance at DazzleCon in Portland, US

Sheeza speaking at DazzleCon in Portland, US

About UpEffect 

UpEffect empowers and equips founders and brands with a toolbox to address today's most pressing problems including social and economic injustice, climate change, global poverty, illiteracy and more. We do this through three mediums: rewards-based crowdfunding, crowdfunding coaching, and strategic consulting. Each of these offerings aims to help companies grow revenue, build a community, create living wage jobs across their supply chains, and operate as a responsible actor in the economy.

UpEffect's work has received recognition by:

UpEffect, Thraedable, Behind The Netra and Indy Hothi were invited to the BBC Studio to discuss their Passports campaign 

About Sheeza

Frustrated by disparities in social wealth distribution and funders prioritising conventional products over impactful solutions, Sheeza and her cofounder launched UpEffect in 2016 to equip social entrepreneurs with tools to turn their ideas into ventures. UpEffect’s unique crowdfunding support model has driven its 95% campaign success rate, helping founders build sustainable enterprises and raise capital directly from socially conscious customers.

Sheeza is a leading voice on alternative business and capital structures and her work has been covered widely including being named in Forbes’ “20 Tech-for-Social-Good Startups to Watch,” the Financial Times’ “Top 100 Most Influential BAME Leaders in UK Tech,” Computer Weekly’s “Most Influential Women in UK Tech” and Asians in Tech’s “Top 100 Asian Stars in UK Tech.”

Sheeza has guest lectured at Warwick Business School and UCL. She received an MSc from The University of Nottingham in Computer Science and Entrepreneurship with a Distinction.

Sheeza speaking at Ernst & Young on Fintech and Islamic Finance 

Speaking Engagements 

Sheeza has guest lectured, moderated panels and delivered talks around the world:

  • Year Here, London
  • Zebras Unite, Portland, US
  • Deloitte, London
  • Baringa Partners, London
  • Kings College London
  • Islam Channel, London
  • PwC, London
  • Global Islamic Economy Summit, Dubai
  • Ernst & Young, London
  • London Fintech Week, London
  • NESTA, London
  • University of Warwick Business School, Warwick
  • UCL, London
  • London Business School, London
  • LSE, London
  • Skoll World Forum Marmalade at University of Oxford
  • Pfizer, Lisbon, Portugal
  • BBC Radio, London
  • The University of Arts, London
  • Voice of Islam, London
  • DazzleCon, Portland, USA
  • University of Greenwich
  • University of Portsmouth
  • Muslamic Makers, London
  • Muslim Lifestyle Show, London
  • Women Economic Forum, London
  • Startup Europe Week, London 




Sheeza co-authored a study on "Social enterprise crowdfunding in an acute crisis" for the Journal of Business Venturing Insights. 

She is a contributing writer in ‘Perspectives on Impact’ by Nina Montgomery. Features chapters by Jacqueline Novogratz, Farah Ramzan Golant and Leila Janah. The book was endorsed by Nobel Peace Laureate Muhammad Yunus. 

Sheeza has also written for The Guardian, Thomson ReutersVirgin and Huffington Post


To book Sheeza to speak about Crowdfunding, Social Entrepreneurship, Sustainability, Islamic Finance, Leadership, Careers, Technology or Founder Stories, email your request to