ساتھی: companion

COVID-19 has exposed the flaws of capitalism. It doesn't work. The world needs a benevolent economy made of businesses that are companions and allies of communities and stakeholders. We need sustainable brands that serve societal needs above profits.

It's now more important than ever for businesses to understand this, advocate this and action this and we're here to support you on that journey.

57% of the UK market is now motivated by belief-driven buying and consumers are likely to choose, switch, boycott or avoid a brand based on its societal stand (Edelman, 2018).

There is growing interest from brands to serve this market with CSR initiatives, marketing campaigns and philanthropy, but despite billions of pounds being distributed in goodwill, donations and aid have done little in service of marginalised and underserved communities.

Real impact is a result of systemic changes rooted in justice, ethics and societal welfare.

We help organisations create effective systems that serve people and the planet through funding, job creation, sustainability and more. We help brands get it right.

Whether it’s operationalising cooperatives serving alternative business models or its bringing together an audience to inspire a movement around ethical fashion practices, we understand how to help you get started.

Our services


We help organisations cater to social and environmental needs through designing inclusive policies and processes. Our expertise ranges from Islamic finance to antitodes to capitalism and/or designing just and equitable systems. Our interactive sessions are designed to help people understand and question existing practices within the organisation. We equip you with tools and guidelines on how to move forward.


We advise, build and create solutions to amplify your impactful mission. We can create infrastructures, workflow systems, design and implement business plans and procedures, oversee daily leadership, create comprehensive goals for performance and growth, evaluate performance, lead employees to encourage maximum performance and dedication, participate in expansion activities, manage relationships with partners/suppliers and assist in fundraising ventures.


We can develop events and experiences with and for you. We can create themes based on market interest, speaker curation, ticket sales and event management. For example, we organised an event with American Social Activist Hoda Katebi and IFES at Kings College London and sold 150+ tickets.

Content Creation

We work with creatives, influencers and social activists to create brand-specific reports, films, photo campaigns, articles, like this video.


We speak internationally on topics including alternatives to capitalism, technology, crowdfunding, social entrepreneurship, sustainability, ethical finance, leadership and careers.

Paying it forward to founders

The ultimate goal of this work is not only to move brands forward on the impact agenda but to also uplift grassroot organisations working on community-centric solutions.

Matchfunding can help founders leverage additional capital from the crowd which is why we agree to match any donation up to £1,500 towards our campaigns. These funds will enable entrepreneurs to double their impact through sustainable revenue streams.

We will closely monitor the impact of these companies and deliver impact reports like this report including details on capital allocation, revenue growth, profitability, job creation, materials, educational opportunities, training, medical support, carbon footprint reduction and greater societal and environmental impact. These reports are put together by our impact strategists who have many years of industry experience in impact analysis and economics.