On a mission to tackle low success rates and harmful products plaguing the crowdfunding industry, our unique rewards-based crowdfunding and support model has driven our 95-percent campaign success rate, helping founders build sustainable enterprises and raise capital directly from socially conscious customers.
Too often, social entrepreneurs are denied access to traditional capital, in particular underrepresented founders. The large crowdfunding platforms are built for those with existing networks, resources and funds which is rare for social entrepreneurs who often come from marginalised communities. This same group of entrepreneurs are often building businesses on the frontline to serve society. Yet, they have to work harder than everyone else to to get their businesses off the ground. This is a disservice to them and the communities that depend on these businesses for survival.
Getting feedback from customers is a key component to building a successful product and company. Crowdfunding is an inexpensive way of reaching thousands of potential customers and finding out what they think. Most new businesses depend on some form of marketing to reach customers, with crowdfunding, you're able to create urgency around a funding goal. With this approach, you're able to test demand for your idea prior to investing in manufacturing, inventory, hiring staff, building a website or other expenses. This allows you to focus on revenue, retain ownership and build your business on your own terms which makes your venture more attractive to investors if that is what you're after. Investment has its place in business but we believe having a successful crowdfunding campaign under your belt means you're able to steer the ship in a direction that is on your terms.
We're a rewards-based crowdfunding platform. We encourage creators to offer tangible goods and services as incentives to backers in exchange for their financial support. Our creators typically create pre-order campaigns to build demand for products and/or services.
UpEffect was founded to eliminate the biggest problems plaguing the crowdfunding industry: low success rates and harmful products. Campaigns on most crowdfunding platforms suffer from limited curation, lack of personalised support and are mass-market focused which is why over 60% of campaigns fail. Furthermore, most platforms do not hold their campaigns or creators to any ethical standards. 9% of Kickstarter campaigns have failed to deliver a single reward to supporters, essentially pocketing the crowdfunded money.
In stark contrast, UpEffect’s enterprise solution approach and campaign consultant model drives our 95% success rate, the highest in the crowdfunding industry. Instead of simply providing another platform for campaigns to raise money without any help, we employ industry best practices to ensure founders are creating exceptional campaign pages and building a “crowd” to back their projects. In essence, UpEffect allows smaller fish that get neglected on larger platforms to convert their powerful ideas into successful campaigns, not only to meet a funding target but also to successfully launch a product to a loyal customer base.
We understand if you're after a "big" crowdfunding platform. That's not us. We're not on a mission to build a hyper growth business or a unicorn. For us, our creators and backers come first and we have a vested interest in making this business succeed. The two founders are also UpEffect's only shareholders. We have no investors and intend to keep it this way. By building a profitable business and focusing on growing the team who have ownership in the business, we're able to dedicate our time and resources to what is most important to us: supporting socially responsible businesses raise capital to build a better world. We move slowly and modestly at UpEffect; this allows us to test, iterate, improve and create services that cater to the evolving needs of our creators. This also allows us to learn and become students of the process.
We believe this puts us in a strong position to equip our founders with the right tools, funding and knowledge to solve global poverty, illiteracy, social injustice, climate change and more.
If you are tired of pitching for funding, struggling to navigate crowdfunding, in need of structure and discipline or unsure how to build a profitable business without investment, we're the right platform for you. We're dedicated to improving access to funding for founders bettering our world; this means creating opportunities and removing barriers to entry, in particular ones placed by banks, investors and other crowdfunding platforms that frequently overlook founders of colour, social entrepreneurs and female founders. More details on our criteria can be found here but we encourage you to apply if you're unsure.
All payments are processed by Stripe and their fee is 1.9% + 20p per transaction for European cards and 2.9% + 20p per transaction for non-European cards.
For £199, you get 30-days of personalised campaign support. If you find value in our service, we encourage you to opt for additional months of support while you're preparing for your campaign launch. We don't automatically charge creators for additional months; you're only charged for the first 30 days and we will ask you how you wish to proceed once this period is complete. You are, however, contractually bound to run your campaign on UpEffect before leaving for another crowdfunding platform. We pour our heart and soul into helping our creators succeed and we believe it's only fair we share in your success if you decide to crowdfund.
To create a sense of urgency around the live campaign, we implement an all-or-nothing model, which helps set targets and also offer protection to backers so that campaign creators are only able to collect their funds once they have met their minimum funding goal. This means that entrepreneurs are continuously motivated to ensure they succeed. This is also a good way of building credibility as backers are more comfortable supporting an idea that they know campaign creators are serious about making a reality.
No, sorry! We believe creators should be at the forefront of building genuine and direct relationships with their audience and no agency or third party will be able to do justice to this. Our £199 fee covers the cost of our Creator Toolkit which includes resources, calculators, planners, accountability check-ins, coaching sessions and reviewing your content. The goal of the Creator plan is to equip you with tools so that you can architect a loyal community and reach 100% of your funding goal. Our 5% success fee covers the cost of our platform, technology and support.
Yes as you will need a verified Stripe Business account to crowdfund with UpEffect
This depends on your funding goal but we recommend a minimum of two months. Our Funding Goal Calculator will help you determine what the right goal is for your campaign and based on that, we can advise on the right timeframe. You are only required to sign up for one month of the Creator plan with UpEffect.
The minimum is £1,000. There is no maximum, however, we recommend setting realistic goals that you can explain to your community of backers. We also suggest calculating how much capital you need to build a profitable business in the next 18 months and using that as your guideline to determine your funding goal. Our Rewards and Funding Goal Calculators available as part of our Creator Toolkit will help you with this.
We apply a 5% success fee when you complete your crowdfunding campaign. All payments are processed by Stripe and their fee is 1.9% + 20p per transaction for European cards and 2.9% + 20p per transaction for non-European cards. If you don't meet your funding goal, no fees are applied.
If you have a constrained budget, we encourage you to still apply and let us know about your situation. We'll do our absolute best to help you.
We're a small team of three who share a passion for improving the world and have dedicated much of our careers to serving society through non-profits and community work.
We’d love to hear from you! You can reach us at firstname.lastname@example.org
We were crowdfunding for the first time and UpEffect hugely supported us with personalised coaching and effective tools. With their expert guidance at every step, our campaign was a 100% success! Their entire coaching process was tailored to our needs and has empowered us to execute crowdfunding campaigns confidently.
I loved the professionalism of UpEffect's team, the great pieces of advice on the marketing strategy for the campaign, the way to approach the press and influencers, the feedback on content and visuals. In a nutshell, the permanent strive for making us ready for the launch, maximizing our chances of success.
Jeroen, Social ImpaKt
UpEffect are doing an incredible job for social entrepreneurs, they are a very dedicated, hardworking and supportive team who guided us every step of the way and really cared about our mission. Thank you UpEffect!
Pete and Soph, Little Difference
UpEffect had amazing one on one support in the lead up and throughout the campaign! Sheeza provided knowledgeable and actionable advice which was very helpful in creating a successful campaign!
Brooke, Brooke Da Cruz
UpEffect is very important and is pioneering in creating social change. The platform is great! The team is always available! The UpEffect team has been incredible in answering our troubleshooting questions in split-seconds!
UpEffect has certainly surpassed my expectation for a crowdfunding platform. The team is very supportive and available 24x7, always on their toes, solving issues faster than you can raise them. There are so many social problems in the world, many problem solvers and so many people who are willing to support. Something like UpEffect is so much needed. Many more crowdfunding campaigns to come from me.
Rohit Nayak, EcoAd
My experience with UpEffect was wonderful. From regular Skype sessions, to make sure we were on track, to valuable guidance on marketing and filmmaking, I had a thorough learning experience interacting with you. Once again, I cannot thank you enough for your support. Moreover, your flexibility in times of unexpected issues was extremely helpful and I appreciate you for it.
Fareeha Ali, SIL
Using UpEffect for our crowdfunding launch was an important first step for our social enterprise. The UpEffect team gave us the structure and direction needed to successfully reach our fundraising goal of £10,000 - a target that we thought was beyond our reach. With genuine interest in our social objective and close help from their team, we wouldn't be where we are today without UpEffect.
Aghi and Cristina, Thraedable
UpEffect opened the doors to our personal and professional networks - avenues all capital hungry social startups must look into
Khizr, Jaan Pakistan
I travel the world and wherever I go, I tell people about UpEffect. The work of UpEffect is very important in helping more people start successful social businesses
Professor Alan Barrell, University of Cambridge
My utmost gratitude goes to team UpEffect for being there day and night for the past 4 months of our pre-launch preps. Knowing the fact they only support campaigns offering ethical products that are good for people and the planet. Very friendly and approachable team. Their want to succeed was almost infective as it catches up with you and you won't settle for less after that! It was fun and exciting working with your team.