Pricing

We’re a small team building technology to launch products addressing today’s biggest problems.

We improve access to funding for entrepreneurs with an intrinsic drive to improve lives and the planet by backing businesses that inherently better society.

We founded UpEffect to eliminate the biggest problems plaguing the $2B crowdfunding industry: low success rates and harmful products.

We’re the world’s only crowdfunding platform with a 95% success rate.

Crowdfunding Services

  • Essential

    Perfect for experienced crowdfunders


    £500

    + 5% success fee + Stripe fees
  • The plan includes...
  • Personalised UpEffect Campaign Playbook: a detailed breakdown of crowdfunding milestones required for a successful campaign customised based on your launch date
  • x2 60-minute sessions with our Campaign Coach
  • Rewards Planner
  • Pledge Planner
  • Funding Goal Planner
  • Marketing Scheduler
  • Film Script Template
  • Email workflow (15 templates) for communicating with prospective backers
  • Impact Assessment and Report
  • 1 review and edit of the campaign page, film script, email workflow, ebook and blog posts
  • Pro

    Perfect for beginning crowdfunders


    £1,500

    + 5% success fee + Stripe fees
  • All Essential features &...
  • 10 Private Coaching sessions on topics including:
    • Crowdfunding Basics
    • Content Creation
    • Finding your Backers and Customers
    • Secrets of Social Media Marketing
    • Communicating with your Community
    • How to Create Compelling Rewards
    • Marketing your Campaign
    • How to Build Your Tribe
    • Campaign Film and Product Photoshoot
    • The Big Day
  • 1 additional review and edit of the campaign page, film script, email workflow, ebook and blog posts the campaign page, film script, email workflow, ebook and blog posts
  • Premium

    Perfect for individual creators that thrive on weekly accountability and support

    Refundable Deposit*

    + 10% success fee + Stripe fees
  • All Pro features &...
  • Weekly Private Coaching
  • An Accountability partner
  • Unlimited reviews and edits of the campaign page, film script, email workflow, ebook and blog posts

*If you opt for the Premium package, we ask for a small refundable deposit (between 1.5% - 5% of your funding goal) before we start working with you. This deposit is returned to you if you meet all campaign milestones by your mutually agreed launch date. We've found that our founders prefer to be held accountable for their goals and work better with a deadline, therefore the deposit prevents delays with the launch of the campaign and ensures the campaign support we offer is not at risk. If you have a constrained budget, please get in touch and we're happy to work around your needs.

Calculate your Fees



If your funding goal is (£)

Our fees (excluding Stripe fees) will be £0

We value getting to know our applicants

If you’d like to speak with us about UpEffect crowdfunding, please complete our form.

Apply Now

Additional Services

We understand, resources are tight and you're stretched for time. It also takes a lot of trial and error to get the content right. We've worked with several social enterprises and understand what it takes to engage interested communities honestly and personally.

Campaign Film/
Photoshoot

(ask for quote)

Personalised Press Kit

(£250)

Film Script Writing

(£350)

Email workflow of
 15 templates

(£250)

Campaign page 
graphic design

(£150)

Ebook/Industry 
Report

(£500)

FAQs

Getting feedback from customers is a key component to building a successful product and company. Crowdfunding is an inexpensive way of reaching thousands of potential customers and finding out what they think. Instead of putting an order through for manufacturing your product, hiring staff, building a website or investing in other expenses, you can create a campaign page and test how many people are interested in buying your product. You’re able to go directly to your customers and sell your idea.

UpEffect was founded to eliminate the biggest problems plaguing the $2B crowdfunding industry: low success rates and harmful products. Campaigns on most crowdfunding platforms suffer from limited curation, lack of personalised support and are mass-market focused which is why over 60% of campaigns fail. In stark contrast, UpEffect’s enterprise solution approach and campaign consultant model drives our 95% success rate, the highest in the crowdfunding industry. Kickstarter and Indiegogo do not hold their products to any ethical standards and they rely on sensational stories and one-offs for their success which makes them not suitable for impact businesses.

UpEffect is unlike any other crowdfunding website. Instead of simply providing another platform for campaigns to raise money without any help, UpEffect employs industry best practices to ensure founders are creating exceptional campaign pages and building a “crowd” to back their projects. In essence, UpEffect allows smaller fish that get neglected on larger platforms to convert their powerful ideas into successful campaigns, not only to meet a funding target but also to successfully launch a product to a loyal customer base.

All payments are processed by Stripe and their fee is 1.9% + 20p per transaction for European cards and 2.9% + 20p per transaction for non-European cards.

To create a sense of urgency around the live campaign, we implement an all-or-nothing model, which helps set targets and also offer protection to backers so that campaign creators are only able to collect their funds once they have met their minimum funding goal. This means that entrepreneurs are continuously motivated to ensure they succeed. This is also a good way of building credibility as backers are more comfortable supporting an idea that they know campaign creators are serious about making a reality.

Yes and you will need a verified Stripe Business account to crowdfund with UpEffect

This depends on your funding goal. Our Funding Goal Planner will help you determine what the right goal is for your campaign and based on that, we can advise on the timeframe in our Office Hours.

The minimum is £10,000. There is no maximum, however, we recommend setting realistic goals that you can explain to your community of backers. We also suggest calculating how much capital you need to build a profitable business in the next 18 months and using that as your guideline to determine your funding goal.

Please see here for a list of companies supported by Stripe

We apply a 5% success fee for the Essential and Pro package and a 10% success fee for the Premium package when you complete your crowdfunding campaign. All payments are processed by Stripe and their fee is 1.9% + 20p per transaction for European cards and 2.9% + 20p per transaction for non-European cards.

We’d love to hear from you! You can reach us at hello@theupeffect.com