We improve access to funding for entrepreneurs with an intrinsic drive to improve lives and the planet by backing businesses that inherently better society.
We’re the world’s only crowdfunding platform with a 95% success rate.
*If you opt for the Premium package, we ask for a small refundable deposit (between 1.5% - 5% of your funding goal) before we start working with you. This deposit is returned to you if you meet all campaign milestones by your mutually agreed launch date. We've found that our founders prefer to be held accountable for their goals and work better with a deadline, therefore the deposit prevents delays with the launch of the campaign and ensures the campaign support we offer is not at risk. If you have a constrained budget, please get in touch and we're happy to work around your needs.
“I travel the world and wherever I go, I tell people about UpEffect. The work of UpEffect is very important in helping more people start successful social businesses”Professor Alan Barrell
University of Cambridge
“I loved the professionalism of UpEffect's team, the great pieces of advice on the marketing strategy for the campaign, the way to approach the press and influencers, the feedback on content and visuals. In a nutshell, the permanent strive for making us ready for the launch, maximizing our chances of success.”Jeroen Von Overbeek
Founder of Social ImpaKt
“UpEffect are doing an incredible job for social entrepreneurs, they are a very dedicated, hardworking and supportive team who guided us every step of the way and really cared about our mission. Thank you UpEffect!”Pete and Soph
Cofounders of Little Difference
“Using UpEffect for our crowdfunding launch was an important first step for our social enterprise. The UpEffect team gave us the structure and direction needed to successfully reach our fundraising goal of £10,000 - a target that we thought was beyond our reach. With genuine interest in our social objective and close help from their team, we wouldn't be where we are today without UpEffect.”Aghi and Cristina
Cofounders of Thraedable
“UpEffect is very important and is pioneering in creating social change. The platform is great! The team is always available! The UpEffect team has been incredible in answering our troubleshooting questions in split-seconds!”Bonnie Chiu
Founder of Lensational
"UpEffect has certainly surpassed my expectation for a crowdfunding platform. The team is very supportive and available 24x7, always on their toes, solving issues faster than you can raise them. There are so many social problems in the world, many problem solvers and so many people who are willing to support. Something like UpEffect is so much needed. Many more crowdfunding campaigns to come from me."Rohit Nayak
Cofounder of EcoAd
"My experience with UpEffect was wonderful. From regular Skype sessions, to make sure we were on track, to valuable guidance on marketing and filmmaking, I had a thorough learning experience interacting with you. Once again, I cannot thank you enough for your support. Moreover, your flexibility in times of unexpected issues was extremely helpful and I appreciate you for it."Fareeha Ali
Crowdfunding Project Manager at Social Innovation Lab
Getting feedback from customers is a key component to building a successful product and company. Crowdfunding is an inexpensive way of reaching thousands of potential customers and finding out what they think. Instead of putting an order through for manufacturing your product, hiring staff, building a website or investing in other expenses, you can create a campaign page and test how many people are interested in buying your product. You’re able to go directly to your customers and sell your idea.
UpEffect was founded to eliminate the biggest problems plaguing the $2B crowdfunding industry: low success rates and harmful products. Campaigns on most crowdfunding platforms suffer from limited curation, lack of personalised support and are mass-market focused which is why over 60% of campaigns fail. In stark contrast, UpEffect’s enterprise solution approach and campaign consultant model drives our 95% success rate, the highest in the crowdfunding industry. Kickstarter and Indiegogo do not hold their products to any ethical standards and they rely on sensational stories and one-offs for their success which makes them not suitable for impact businesses.
UpEffect is unlike any other crowdfunding website. Instead of simply providing another platform for campaigns to raise money without any help, UpEffect employs industry best practices to ensure founders are creating exceptional campaign pages and building a “crowd” to back their projects. In essence, UpEffect allows smaller fish that get neglected on larger platforms to convert their powerful ideas into successful campaigns, not only to meet a funding target but also to successfully launch a product to a loyal customer base.
All payments are processed by Stripe and their fee is 1.9% + 20p per transaction for European cards and 2.9% + 20p per transaction for non-European cards.
To create a sense of urgency around the live campaign, we implement an all-or-nothing model, which helps set targets and also offer protection to backers so that campaign creators are only able to collect their funds once they have met their minimum funding goal. This means that entrepreneurs are continuously motivated to ensure they succeed. This is also a good way of building credibility as backers are more comfortable supporting an idea that they know campaign creators are serious about making a reality.
Yes and you will need a verified Stripe Business account to crowdfund with UpEffect
This depends on your funding goal. Our Funding Goal Planner will help you determine what the right goal is for your campaign and based on that, we can advise on the timeframe in our Office Hours.
The minimum is £10,000. There is no maximum, however, we recommend setting realistic goals that you can explain to your community of backers. We also suggest calculating how much capital you need to build a profitable business in the next 18 months and using that as your guideline to determine your funding goal.
We apply a 5% success fee for the Essential and Pro package and a 10% success fee for the Premium package when you complete your crowdfunding campaign. All payments are processed by Stripe and their fee is 1.9% + 20p per transaction for European cards and 2.9% + 20p per transaction for non-European cards.
We’d love to hear from you! You can reach us at firstname.lastname@example.org