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UpEffect Handbook
Campaign Video


Your crowdfunding video is the first thing users will look at, it's your number one asset. 

The magic in successful campaign videos is rooted in storytelling. Here are some points to keep in mind:

  • Keep it under 3 minutes
  • Include subtitles
  • Talk about why you are here on UpEffect
  • Talk about the product
  • Talk about the funds
  • Talk about the key steps you took to set up the project
  • Talk about you and the team
  • Talk about why the world need this product or why is the world bad without it
  • Make the ask!

The aim of your video is to help backers understand the project and for them to get to know you. Building strong relationships is key to successful crowdfunding.