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UpEffect Handbook
Funding goals and funding duration


It’s better to get flooded with funds than to not meet your target, in all-or-nothing campaigns, you won’t walk away with a dime if the latter. Calculate your timeline and funding goal based on how many people you think you can reach, what percentage of those people will support your campaign and how much money they would be willing to give you for your rewards.

As a recommendation, we suggest 30 days as a timeframe as it helps to create a sense of urgency for your campaign.