Throughout your campaign, you will communicate with your backers through campaign updates and our messaging portal.
Keep your backers engaged through interesting and shareable updates, and encourage them to spread the word about your progress. Backers aren't just looking for updates on when they will receive their rewards - most of them want to be a part of your journey and learn about behind the scenes. Show them how you make your product!
The updates are also viewed by potential investors that use UpEffect to identify potential investees. We're big on data and transparency and strongly encourage you to post regular updates on your impact and financials. After all, the strength of a social enterprise is its visibility.