What is Crowdfunding?

Getting feedback from customers is a key component to building a successful product and company. Crowdfunding is an inexpensive way of reaching thousands of potential customers and finding out what they think. Instead of putting an order through for manufacturing your product, hiring staff, building a website or investing in other expenses, you can create a campaign page and test how many people are interested in buying your product. You’re able to go directly to your customers and sell your idea. For more on crowdfunding, see here.


About UpEffect

UpEffect is a crowdfunding and support platform for companies dedicated to improving lives and the planet. Our company has become the go-to platform for entrepreneurs who are driven not by how much money they can make, but how many lives they can impact. Using crowdfunding as our foundation, our team offers entrepreneurs hands-on support to launch their campaigns, ensuring that these social-good companies are primed for success.


Are you a charity?

No, we are a purpose-led profit organisation, more importantly, we are a social business. Everything we do is focused on creating sustainable social impact and profit helps us achieve this through growth and scaling. 


What makes UpEffect different to other crowdfunding platforms?

UpEffect is unlike any other crowdfunding website. Instead of simply providing another platform for campaigns to raise money without any help, UpEffect employs industry best practices to make sure cofounders are creating exceptional campaign pages and building a “crowd” to back their projects. In essence, UpEffect allows smaller fish that get neglected on larger platforms to convert their powerful ideas into successful campaigns, not only to meet a funding target but also to successfully launch a product to a loyal customer base.


All-or-Nothing funding

To create a sense of urgency around the live campaign, we implement an all-or-nothing model, which helps set targets and also offer protection to backers so that campaign creators are only able to collect their funds once they have met their minimum funding goal. This means that entrepreneurs are continuously motivated to ensure they succeed. This is also a good way of building credibility as backers are more comfortable supporting an idea that they know campaign creators are serious about making a reality.



As a social organisation dedicated to elevating community development, we believe in complete transparency. Revenue helps us to ensure we are able to deliver for our beneficiaries in a sustainable way over a long period of time. For this reason, when a campaign is successfully funded, we apply a 10% fee to the total funds raised. 

Backers will only be charged the amount they have opted to pledge for the campaign.

As we use Stripe to process all payments on UpEffect, we advise that you check what their fees are but on average, Stripe fees are fixed at 1.9% + 20p per transaction for European cards and 2.9% + 20p transaction for non-European cards.

We recommend reading our Terms and Conditions to understand additional service costs due in the case of campaign delays or failed milestones. 


Why Stripe?

Stripe is the most widely used merchant platform for crowdfunding and is well known due to its reputation and security. We want our backers and campaign creators to feel comfortable when exchanging money, therefore we make the best technology available to you.

Campaign creators will need a Stripe account with a good standing to set up a campaign. backers won't need a Stripe account but will need valid payment details.


Who are the campaign creators?

Our campaign creators are social entrepreneurs who have set out to positively change the world through business. We are big believers in the creative talent that this group has to offer to the social enterprise movement, therefore we provide them with a platform to bring these ideas to life.


What type of campaigns can I post?

All campaigns must be intended for social business purposes i.e. should be focused on elevating community development by creating social or environmental impact. Read more on our criteria here. The funds being raised should be for turning your idea into a product or a service. 


What is your campaign approval criteria?

We review campaigns based on the following criteria:

  • Evidence of the social problem you are trying to address
  • Your campaign must be financially sustainable
  • Clean and ethical supply chains
  • A compelling story 
  • Your goals and rewards must be realistic and viable. You are not allowed to offer equity, stock, loan, lotteries or raffles.
  • The credibility of your team. Do you have the skills to deliver on what you're promising to your backers?
  • Are you dedicated to making the campaign a success?

More on our criteria is available here


Who owns the campaigns?

Creators of the campaign have full ownership of the campaign. All pledges being made are in support of the campaign, not UpEffect. These campaigns are the independent creation of our social entrepreneurs. There is no equity involved.


What type of support do you provide?

We work very closely with our users from the very start of the campaigns all the way till the end of their campaign to ensure campaign creators are optimised for success.


Can I raise funds for charitable campaigns?

There are some excellent crowdfunding platforms already in the market that accommodate fundraising for charity campaigns. Our intention is not to compete with them. We advocate financial sustainability for businesses, therefore your idea must demonstrate how it will generate revenue and sustain itself.


How much can I raise?

The minimum funding requirement is £15,000 but every now and then we make exceptions. There is no maximum crowdfunding requirement on UpEffect.


What is the campaign creator's responsibility?

Campaign creator's are responsible for completing a successfully funded campaign and are obliged to fulfil their promise (you can find out more in our Terms of Use). All rewards that you have promised to backers will need to be delivered to backers by the agreed delivery date.

To maintain the quality of campaigns on our platform, all campaigns go through an approval process and depending on the quality of the campaign, we will decide whether your campaign is suitable for our platform. This helps us to ensure a high success rate of crowdfunding campaigns.


I’ve submitted my campaign but I can not see it online

When you submit your campaign, it does not go live immediately. A UpEffect team member will contact you to discuss any areas of improvement which will help you raise more funds. We will work with you to ensure your campaign is ready to go live.


What country do I have to be from to start crowdfunding?

We currently only accept campaigns from 25 countries listed on the Stripe website.


Who are the backers?

Backers are people like you or us who believe in a creator's idea and want to bring it to life to create positive change in the world or it is someone who wants to purchase your product.

Backing an UpEffect campaign will generate an invaluable return: social change and impact in local and global communities.


What are rewards?

Rewards are incentives for backers. The better the quality of your rewards, the higher the chances you have of securing funding. This is a great way to get pre-orders for your products and services. Be as creative as possible!

We advise that you offer reasonable rewards that you are confident you will be able to deliver.


How can I contact you?

We are always excited to hear from our social entrepreneurs and supporters! You can contact us at hello@theupeffect.com We aim to get back to all emails within 48 hours of office hours (9am - 6pm GMT).