Latest research indicates that encouraging reading in children as young as under 12 months helps build strong early year skills; paving a brighter future for their future education. 

"If all children learn to read quickly, they will have access to a wider vocabulary, new ideas and a greater understanding of the world around them." 

Shade 7 publishing embeds this philosophy in all of its publications to encourage children to start educational reading from a young age. Their beautiful and interactive books makes parenting easier for all and acts as an elevated bonding exercise between parents and children by nurturing a love for reading.

About the Founder. I'm Hajera, the Founder of Shade 7;  the World's first specialist Islamic children's publishing house. We publish premium quality, educational pop-up and novelty books and interactive 3D apps, which teach everyone about Islam in a fun way. 

By background, I trained and qualified as a banking lawyer in London. In the summer of 2012, I decided to quit my job and spend my life doing something I was extremely passionate about. I knew I wanted to explore my creative side!  I had a good think about all the things I’d like to do in my life and if I could do ANYTHING IN THE WORLD, what would it be? Who could I become that would bring the most benefit to the world as a Muslim woman? I really wanted to establish something which would allow me to leave a legacy behind. 

I wanted Shade 7 to have a strong social purpose of developing an understanding of interfaith dialogue, respect, tolerance and commonality for all children from a young age, through creative storytelling, of some of the most glorious, classic, historical and timeless events common to all our faiths. 

The Illustrator

Rose Hill is a creative designer/illustrator born and bred in Islington, London. Her elite client list includes celebrities such as: Charles Saatchi, Robert Webb and Sadie Frost. Retailers for her product range include: Harrods, ZSL London Zoo, ZSL Whipsnade Zoo, WWF and the British Museum. Shade 7 is delighted to join this list! 

Rose is passionate about protecting our environment so her stationery is produced on FSC paper, using mineral and sometimes vegetable inks, which is fab as she is a vegetarian and married to a butcher! 

• 25
  Jun
  

  Assalaamu Alaikum All,

  EID MUBARAK to your and your families!

  We wish you and your families a blessed and peaceful time of celebration with your loved ones.

  For those of you who have just completed the month of fasting, Taqabbal Allaahu minna wa minkum (May Allaah accept this worship from us and from you). Ameen

  

  CELEBRATING EID – TRAFALGAR SQUARE 2nd JULY

  We hope you will join us next Sunday, 2nd July to celebrate the launch of our new children’s board book, Hats of Faith. We will have limited copies available for purchase, with the rest arriving in time for September 2017 insha’Allah.

  Please do check out our new website: www.hatsoffaith.com where you can learn more about the book, see some of the inner pages and of course, pre-order your copy.

  Thank you for all your support and we wish you and your families a very Happy Eid!

  Best wishes and happy celebrating!

  The Shade 7 Team  

  Update from 25 Jun - Read More
• 28
  May
  

  Dear All,

  Assalaamu Alaikum and Ramadan Mubarak to your and your families!

  We know it’s been a quiet year by way of updates, but by no means has it been a quiet 2017 at Shade 7 HQ!

  This year has been somewhat challenging for many of us, with a weight pressing heavily upon our hearts. It’s important to address the things that have happened close to home and our increasing fears and concerns, especially for our children and the world they will grow up in.

  At Shade 7 we felt it was important to do something to help. We wanted to make an effort to reach out to our community and beyond, so we put our heads and hearts together to see what we could do.

  We are excited to announce our partnership with Jewish author, Medeia Cohan, to realise the world’s first mainstream, interfaith, board book for young child celebrating the unity within our diversity.

  OUR NEW PUBLICATION

  

  For 2017, we are delighted to bring our global community, HATS OF FAITH. Launching soon, Hats of Faith is a beautifully illustrated, 14 page, board book introducing readers to the shared custom of head covering. Using accurate terminology, phonetic pronunciations, and bright imagery, Hats of Faith helps educate and prepare young children and their parents for our culturally diverse modern world.

  RAMADAN MUBARAK TO YOU AND YOUR FAMILIES.

  

  We pray this month brings you all the peace and blessings we have all been craving, with a much needed time for reflection, connecting with family and appreciating the many blessings bestowed upon us by our generous Lord.

  May it be a successful month, where all your prayers and acts of worship are accepted! Ameen.

  Please do keep us in your duas and we very much look forward to being in touch with you all very soon insha’Allah!

  Best wishes and so much love,

  The Shade 7 Team

  Update from 28 May - Read More
• 2017
  
• 08
  Sep
  

  Assalaamu Alaikum and warm summer greetings to All!

  My First Arabic Wudu Book

  It's been an exceptionally busy summer at Shade 7, with lots of productions and new exciting arrivals. We are delighted to share the release of the Arabic edition of My First Wudu Book, which is now available in the UK, Saudi Arabia, Kuwait, UAE and soon to be in Bahrain insha'Allah. We're also shipping internationally and you can find out more about this edition on our website - www.shade7publishing.com - which has also had a revamp!

  

  My First Bath Book - Faith neutral edition 

  We had lots of interest in a generic, faith neutral edition for My First Wudu Book and we thought it would be the perfect gift for little tots who wanted to share the same passion for education and bath time with their non-Muslim friends and family. 

  We are delighted to bring you My First Bath Book, which is now available in the UK through email orders only for the moment, before we get it up on its own website. If you're interested please email: info@shade7.co.uk and we'll tell you how to get your copy!

  

  Our Publishing Partner - Bayyinah 

  We've saved the BEST news till last! Founded by Ustadh Nouman Ali Khan, Bayyinah is an educational institute whose mission is to enrich lives by making Arabic and Quranic studies accessible to the world. Their mission is in perfect alignment with Shade 7’s vision to help children learn about Islam through fun, creativity and play. We are beyond humbled and excited to bring you news of this incredible partnership, which is a dream come true for Shade 7, Alhamdulillah! We plan and God plans, and God's plans are always best! 

  

  To begin the partnership, Bayyinah have sponsored the second re-print of our first two titles, The Story of The Elephant and My First Wudu Book and these special editions with acknowledgements to Bayyinah are now also available in the UK via our website -www.shade7publishing.com 

  We ask you to keep our organisations and work in your prayers, that God continues to bless us and allow us to share the peace and love our faith brings with our communities and lighten our lives with the miracles and hope of these great stories! Ameen.

  We wish you and your families, loved ones and friends performing Hajj, an accepted and blessed pilgrimage and hope you all have a wonderful Eid Al-Adha!

  Best wishes and thank you for your continuous support,

  The Shade 7 Team

  Update from 08 Sep - Read More
• 06
  Jul
  

  Assalaamu Alaikum and Eid Mubarak!

  Wishing you, your families and loved ones a very blessed Eid!

  

  Celebrate with us - Trafalgar Square, London – Saturday 9th July

  

  We would love to invite you all to join us to Eid on Trafalgar Square, a spectacular Eid celebration put on by the Mayor’s office in the heard of London.

  This year we have an even bigger space to showcase our wonderful colour changing Wudu Bath Books and will be giving Islamic Relief 50% of profits from sales during the day, insha’Allah.

  The event will take place from 12:00pm – 6:00pm in London, and if you’re in Manchester, fear not – Islamic Relief will be holding a huge Eid event in Old Trafford and will also be making a splash with the Wudu Bath Books there!

  Under The Sea Adventures

  We also have some very special Under The Sea themed entertainment arranged for the children, with shows happening throughout the day from 1:00pm – 4:00pm and hope you will be able to come down to join us for at least one of them!

  Eid Cards

  Our “Colour in your own Eid cards” went down a treat Alhamdulillah! We hope you enjoyed them. Here are just a few of some of the lovely photos we received – just beautiful and so creative!

  

  Wishing you all a very happy and peaceful Eid! Please do continue to keep us in your prayers!

  Thank you again as ever,

  The Shade 7 Team

  Update from 06 Jul - Read More
• 05
  Jun
  

  Assalaamu Alaikum and Good Evening All,

  We have lots of exciting news to share with you this month, but first…

  Ramadan Mubarak!

  

  Wishing you and your families, friends and loved ones all Ramadan Mubarak! We pray this month is filled with many blessings, peace and prosperity and that God Almighty accepts all of our sincere, heartfelt efforts. Ameen

  We would like to take this opportunity to say a HUGE THANK YOU EVERYONE, for your continuous support, prayers and encouragement for our work – we really couldn’t do it without you!

  Ramadan at ASDA – Hounslow Superstore

  We are delighted to share that to celebrate the month of Ramadan, we will be selling both our books at the ASDA Hounslow 24 hour Superstore and they’ll be on *special offer* right up until Eid!

  

  Come by, say Salaam and collect your FREE “Colour me in Eid Card” – we’ve got enough for everyone and can’t wait to see pictures of all your coloured masterpieces ready for Eid!

  

  Danish anyone?

  No, we don’t mean the pastry kind! We could never have imagined that our first foreign language edition for our Story of The Elephant would be…in Danish! But here it is…We think it looks stunning masha’Allah! This edition will be available exclusively in Denmark after Eid insha’Allah.

  

  Wudu Bath Books – Re-Stock

  Thanks to your kind support, we made a real splash with our colour changing wudu bath books and we were all out of stock pretty quickly! We’re very excited to be flying in more stock this week and you can still pre-order your special Islamic Relief charity copy on: www.shade7publishing.com/water

  Remember we’re giving 50% of profits from this edition to IR’s Water for Life projects and helping to alleviate thirst for the poor this Ramadan!  

  Wishing you all a very blessed Ramadan!

  The Shade 7 Team

  Update from 05 Jun - Read More
• 13
  May
  

  Assalaamu Alaikum and a warm Hello to All,

  We hope the sun is shining wherever you are and feeling the excitement of Ramadan in the air!

  #Water4Life

  With Ramadan, our month of fasting, fast approaching (no pun intended!), our thoughts turn to the long and possibly hot days ahead (although there is no guarantee with British weather). Many of us are fortunate to have the sheer comfort itself of knowing that we will have something to eat at our evening meal and most importantly, something to quench our thirst with.

  In the Quran, God tells us: “We made from water every living thing…”

  We all know water is essential to life. Clean water is vital for drinking, growing food and keeping clean. But did you know…

  

  You might wonder what this has to do with our children’s publishing…  

  Well, thanks to YOU and the phenomenal success of our colour changing, wudu bath book, we wanted to give something back and combine our efforts in alleviating water poverty this Ramadan.

  We’re delighted to share that we’ve teamed up with Islamic Relief UK to create a special edition wudu bath book, where 50% of our profits will be going directly to supporting the charity’s Water for Life projects around the world!

  These special edition books are in production now and we’re expecting the first batch to arrive just in time for Ramadan, insha’Allah.

  Pre-order your Islamic Relief Water4Life bath book

  Alhamdulillah, we’ve sold out of all our current bath books and so didn’t want anyone to miss out this time!

  You can pre-order your copy in time for Ramadan on www.shade7publishing.com/water

  

  Remember 50% of profits will be going to Islamic Relief UK to help bring clean, safe water to the thirsty around the world, so you’ll be supporting a very worthy cause this Ramadan.

  Please do share and spread the word with your friends and family, and help us alleviate water poverty, one splash at a time!

  Give water, give life #Water4Life

  

  Thank you.

  Have a great weekend and very best wishes,

  The Shade 7 Team

  Update from 13 May - Read More
• 21
  Mar
  

  Dear All, Assalaamu Alaikum and Hello,

  We hope you had a great weekend!

  GROUPON UAE – LIVE LINK

  This is just a quick update for you to share the live Groupon UAE link with you all in case you haven’t had a chance to see it on our social media pages - https://www.groupon.ae/deals/gg-shade-7-limited

  We’d be so grateful if you can kindly share the link with friends and family living in the UAE.

  Details of the special offer are, up to 5 orders per person and a delivery charge of just 20 AED for up to 5kg, e.g. that’s 5 Pop-up Books! That’s cheaper than the UK (and anywhere else in the world we know for local delivery!)

  The offer time is limited and so may finish some time today. If you do miss it, then we have been assured it will be back on again during the year, but we’re not sure exactly when just yet, so we will keep you updated.  

  

  We’ve had some great feedback already and been told the delivery service is fast and impressive, which is always reassuring to hear, Alhamdulillah.

  Happy shopping and wishing you all a lovely week ahead!

  Many thanks again as ever and best wishes,

  The Shade 7 Team

   

  Update from 21 Mar - Read More
• 11
  Mar
  

  Assalaamu Alaikum / Hello Everyone,

  We hope you are all keeping well, God Willing. We know you might have wondered why we’ve been a little quiet since the beginning of the year…and we apologise for this. As you read on, we hope you’ll understand and know that it’s all with good reason. We’ve been working very hard to  secure some exciting relationships for 2016 and are delighted to now be able to share just some of these with you!

  ISLAM CHANNEL 

  We had great fun at the Islam Channel studios recording a story time show of our Story of The Elephant, Surah Al-Feel Pop-up & Play Book. You can tune in on Sky Channel 806 or live stream online: www.islamchannel.tv

  

  The story will be aired at 4:00pm UK time on Friday 11th March, so please do tune in and follow us on @Shade7_ on Twitter – we’d love to hear your thoughts and hope you and your little ones can watch it with us!

  GROUPON UAE

  

  If you live in the UAE, we have some incredibly exciting news for you! It’s taken a very long time to sort out with various logistical challenges, BUT, we did it Alhamdulillah and we’ve managed to secure a series of deals with Groupon UAE for all our customers in the region. If you sign up to the Groupon UAE newsletter: http://www.groupon.ae/ hopefully you’ll see the deal come through very soon. We’ll also be sharing the direct link for purchasing the deals on social media, so please do keep an eye out!    

  We’d really appreciate it if you could kindly spread the word and share the deals with your friends, family and colleagues in the UAE. 

  MORE TO COME …INSHA'ALLAH

  With all your amazing prayers and support, we’re delighted to share that we’re running out of stock and have started to place re-print orders for both books for the year. This summer, God Willing, you can expect an Arabic edition of the Bath Book as well as a Danish edition of the Pop-up Book. We’ll share more details on exactly when and where these new books will be available in the coming months.

  We’re also working with some exciting partners in the run up to Ramadan 2016 and look forward to sharing more news with you soon!

  Please do continue to keep us in your prayers, every step, share, tweet, kind word and frequent photo really means the world and keeps all of us at Team Shade 7 going – it’s you guys and your children’s smiles that give us an unshakable determination and strength to continue doing what we do, so a heartfelt THANK YOU!

  Wishing you all a very blessed Friday and restful weekend.

  Best wishes,

  The Shade 7 Team

   

  Update from 11 Mar - Read More
• 2016
  
• 25
  Dec
  

  Assalaamu Alaikum / Hello Everyone,

  We would like to take this opportunity to wish you and your families a wonderful, relaxing break and of course to thank you for your continued support.

  HAPPY HOLIDAYS!

  The holidays are a time families get together and spend quality time with one another. Thanks to you, we’ve been able to make this time extra special for many parents and children over the world in our own blessed way. We’d like to say a prayer for and remember all those that are away from their loved ones and also be thankful for the safety of those dear to us. We are very fortunate and grateful to have you as part of our global Shade 7 family – Thank you.

  ARAB NEWS – MIRACLES OF QUR’AN ENCAPSULATED IN CHILDREN’S POP-UP BOOKS

  We were given an exceptional way to end 2015 – an interview with Arab News. It’s a great reminder of our ambition, vision and achievements since our humble beginnings just a couple of years ago. We hope you enjoy it! http://www.arabnews.com/art-culture/news/854486

  WELCOMING 2016!

  2015 has been an incredible year, Alhamdulillah and 2016 is set to be even more exciting, God Willing!

  A tiny snippet of what you can look forward to from Shade 7 in the New Year:

  ·         A Danish edition of our Story of The Elephant, scheduled to be published in May 2016

  ·         An Arabic edition of our colour changing Wudu Bath Book

  ·         An Arabic edition of our Story of The Elephant

  ·         Some very exciting corporate partnerships

  We look forward to sharing more in 2016 and wish you all a very Happy New Year!

  Best wishes and Happy Holidays from us all, at Shade 7!

  Thank you 

  Update from 25 Dec - Read More
• 07
  Dec
  

  Assalaamu Alaikum / Hello Everyone,

  We hope you enjoyed your weekend and the little ones have been splashing around with the arrival of their new bath books!

  ORPHANS IN NEED - KASHMIR

  When you order a book from us, you may not know this, but you actually help to educate another child somewhere in the world.

  One of the most rewarding things about our work is that we’ve engrained it in our company policy to ensure that from every production, we donate books to children who could never otherwise have them.

  

  This year, thanks to your incredible support in our campaign, we were able to send a whole bundle of bath books to children’s charity, Orphans In Need, who kindly distributed them to the orphans in Kashmir, India.

  These children have lost both parents and we were so humbled to receive very positive feedback that our books really made these children smile! They are enjoying them and well… we’ll let the pictures speak for themselves on this one!

  https://www.dropbox.com/sh/e6h0ahsl7xl05u3/AACTX6CHxN1PKjmTkX3Ksc0_a?dl=0

  We’d like to say a very special THANK YOU from us and from Orphans In Need, for making this a reality!

  ARE YOU STILL WAITING FOR YOUR BOOKS?

  All our bath books and orders have been dispatched now. If you’re still waiting to receive yours, we’d be grateful if you could check you haven’t missed the delivery and a card hasn’t been left for you at your local Post Office in the first instance.

  If there’s still nothing there and especially if you’re overseas, please drop us a line on: info@shade7.co.uk and we can track your delivery and provide you with an update as soon as possible.

  Thanks again and best wishes,  

  The Shade 7 Team

  Update from 07 Dec - Read More
• 24
  Nov
  

  Assalaamu Alaikum / Evening All,

  BATH TIME AWAITS!

  We’re delighted to confirm that the bath books have now all been processed and are being dispatched to you this week!

  We hope you’ll be receiving them soon and we would really appreciate it if you could keep an eye on your emails in case we need to get in touch to confirm addresses or seek additional information to get your orders to you as quickly as possible.  

  All UK orders should be reaching their new homes by the end of this week.

  YOU MAY START TO SEE INCREASED REQUESTS FOR BATH TIME…

  We’ve had some pretty amusing feedback from some of our trade customers who have received their bulk orders so far… Who knew bath time could be this much fun?! :o)

  “I mean my kids are asking to take a bath 24/7 just to play with the book…It's seriously revolutionary and I'm obsessed with it!”

  If you notice a sudden interest in your child’s desire for repeated bath time… don’t say we didn’t warn you…!  

  SEND US YOUR SNAPS OF HAPPY SPLASHES!

  We’d love to see just how much fun the little (and big!) kids are having with their bath books. Please do share the fun with us so we can capture these memories on our journey too.

  You can tweet us or tag us on Instagram on: @Shade7_

  Or post on our Facebook wall: www.facebook.com/shade7ltd or email in at info@shade7.co.uk

  We look forward to hearing from you!

  Thanks again as ever and have a lovely evening.

  Best wishes,

  The Shade 7 Team

  Update from 24 Nov - Read More
• 17
  Nov
  

  Assalaamu Alaikum / Hello All,

  IT’S MID-NOVEMBER!

  Yes, it’s mid-November and Alhamdulillah, by the Grace of God the bath books are here! YAY! They have reached the UK safely and will be reaching our warehouse this week, ready to be dispatched to you all early next week!

  1 WEEK UNTIL HAPPY SPLASHY TIME

  

  We will be sending out delivery updates, tracking numbers to those of you who have ordered the larger packages and internationally, next week.

  We really appreciate your patience and are excited to be getting the books to their new homes across 17 countries! This is a really big task and we will have over 1,000 bath books being shipped out, as efficiently and quickly as possible.

  Thank you again for your continued support!

  If for any reason, you know someone who has missed the campaign or didn’t get a chance to pre-order, we’re offering the book on our website at a 10% discount until the end of this weekend, so please do continue to share and spread the word for us – the link is: http://bit.ly/1LIvMui

  Thank you again and we look forward to making baby bath times the best ones ever!

  Best wishes,

  The Shade 7 Team

  Update from 17 Nov - Read More
• 04
  Nov
  

  Good Afternoon Everyone!

  Assalaamu Alaikum.

  “WHY ISN’T MID-NOVEMBER HERE YET?” (Father of 1 – yes he typed it in caps!)

  We understand you’re all (big kids and little ones!) VERY excited to receive our special bath book – so are we!

  Here’s a delivery update for you:

  The bath books are due to reach the UK on 16^th November.  They will then arrive at our warehouse between 21^st – 23^rd November and we’ll let you know as soon as orders can start to be dispatched.

  CUDDLEDRY BATH TOWELS & JARDINS D'EDEN

  If your package contained the CuddleDry towels or the Jardins D'EDEN products, these will be dispatched to you within a week.  

  BATH DUCKS, NEW BABY CARDS, POP-UP BOOKS, GIFT WRAP

  The rest of the items in the various pacakges will all be dispatched together with the bath books once they arrive.

  MILESTONE SUPPORTERS - SPECIAL GIFTS

  We ran competitions throughout our campaign and promised a special surprise gift to the supporters that helped us reach key milestones. We’re delighted to share that these supporters are:

  First supporter - Ameen Jolly

  50% goal - Zainab Omar

  60% goal - Saimma Dyer

  75% goal - Faiyaz Qamar

  90% goal - Constance Kirby

  100% goal - Robi Chowdhury

  These milestones were key to accelerating our campaign and we’re very grateful for your support on our journey. If your name is mentioned, a special thank you gift is on its way to you soon!

  We’re humbled and grateful for all your support and are looking forward to providing you with another update on the arrival of the books in the coming fortnight!

  Thank you again and very best wishes from,

  The Shade 7 Team

  Update from 04 Nov - Read More
• 23
  Oct
  

  Dear All,

  Assalaamu Alaikum and Greetings,

  We just wanted to say a heartfelt THANK YOU for all your support with our new baby bath book campaign!

  WHAT YOU’VE HELPED US ACHIEVE

  Your pre-orders and support helped us reach our funding target in an incredible 7 days of launch!

  Most of all, your support allowed us to go ahead with the final parts of production and the books are now all complete and on their way to the UK. You’ve made this a reality for us and we can’t wait for all your little ones to enjoy their special, colour changing bath book.

  Here are some other great milestones you helped us achieve.

  

  DELIVERY OF BATH BOOK – LATE NOVEMBER 2015

  We are expecting the books to arrive in Mid-November 2015. Orders will then be processed, packed and dispatched towards the end of November to ensure that the other items ordered are also included.

  CUDDLE DRY BATH TOWELS  

  Those of you who ordered packages with the CuddleDry baby bath towels will be receiving these directly from CuddleDry in the post. We hope to get these to you in the early part of November and will keep you updated as to when these have been dispatched.

  We really appreciate your patience and look forward to continuing our publishing journey with your support.

  Wishing you all a blessed weekend.

  Many thanks from the Shade 7 and HelpingB teams.

  Update from 23 Oct - Read More
• 2015
  

Shipping

• Our tentative delivery for the bath book is expected in Mid-November 2015 and email notices will be provided if any short delays surface.
• UK and International postage rates will apply.

Important Notices

*Please note some of the complementary products in the packages will be dispatched to you independently as soon as the campaign is over and therefore your details will be shared with the companies providing them. We have arranged this so that you do not have to wait until the arrival of the books in November to get your other purchases. 

*This is a pre-sale campaign only and prices of the bath book are subject to increase to the listed RRP of £9.99 GBP once the campaign is over. We would encourage you to order now to take advantage of these prices and deals! 

*The partnerships we have secured are exclusively for this campaign and for the dates shown. The complimentary products in the packages at the prices shown will not be available once the campaign is over.

Trade Enquiries

For all trade enquiries, retail, wholesale and distribution orders, or for further information on the volume discounts available on pre-orders, please email: wholesale@shade7.co.uk     

Please note the minimum order for ***WHOLESALERS*** is 100 books (2 cartons) for ***UK and WORLDWIDE DISTRIBUTION*** for this campaign only. 

A set of our full terms and conditions, including discounts will be sent upon enquiry.