Startups

Marketing for Social Enterprise

Social enterprises face unique challenges with regards to marketing.  A social entrepreneur creates a business to fill a gap in the market and serve a neglected community. For this reason, tools for market research for ethical/impact products are underdeveloped. When defining your audience for social enterprises you have to both define your customer and the community you impact – a …

Why Ending Net Neutrality in the U.S. Impedes Social Entrepreneurship (And What We Can Do to Help)

Efforts to expand social entrepreneurship in the United States have met yet another roadblock. New Internet regulations proposed by the Federal Communications Commission (FCC) now threaten the success of small business owners in the U.S. and abroad. The FCC voted 3-2 along party lines Thursday to scrap its 2015 Open Internet Order, which required internet service providers to treat all websites equally, banning them …

Which Sustainable Business Model is Right for Your Startup?

“Economics, as it has emerged, can be made more productive by paying greater and more explicit attention to the ethical considerations that shape human behaviour and judgment.” – Amartya Sen Traditional business models have succeeded in driving technical innovation and creating exponential change in our lives. However, capitalism as we know it today has also caused unprecedented inequality and environmental damage. …

The Future of Social Enterprise: Challenges and Opportunities for the Industry

Social Enterprise as a business model combines the social mission of a non-profit or government program with the market-driven approach of a for-profit business. Social entrepreneurs embrace the purpose and promise “to create a world where everyone has access to basic needs and opportunity”, explains Amy Ann Cadwell, cofounder of the Social Enterprise Alliance (SEA). Opportunities  Improved ROI, increased revenue, reduced …

Facilitating Reforestation and Creating Jobs in Madagascar

Little Difference was founded in 2016 in New Zealand, by Sophie Stevens – an artist and Geology graduate – and Pete Oswald – a professional skier. They create beautiful hand designed Greeting Cards, Art prints, Notebooks and Calendars all made from 100% recycled card and wrapped in 100% biodegradable cornstarch bags. For every single product sold, 1 Tree is planted in …

Why you are never "too young" to launch a startup

For many years, it was a common misapprehension that an individual’s ability to create impact and his or her age were mutually dependent. Fortunately, this is now changing as the younger generation is going against the norm and breaking countless barriers. Winning a Nobel prize was once reserved for the “mature” generation, but last year 17-year-old Malala Yousafzai stunned the …

The ideal age to start a business is when you’re young

Last week we interviewed Wachira Kariuki, Founder and CEO of Classic Foods Limited, a food processing company. It was established in 2007 for buying and selling milk in- bulk quantities from farmers to milk processors. The company was further transformed to a milk processor in 2009 with capital contributions of over $5 Million. We expanded the business to fruit juice processing, …