We spend so much time lost in our phones, computers, or other digital screens, yet events are still one of the most powerful communication tools out there. Why do you think people pay thousands upon thousands of dollars to go see the Super Bowl instead of just watching it in the comfort of their own homes without spending a dime? …

Happy Friday UpEffect Tribe! To celebrate the coming weekend, we’re sharing some of our 100% success rate secrets with a video from our own head of marketing – Annie Brown. In our last marketing post, we talked about WHY marketing is different for social enterprises. Now we will show you HOW to market your ethical and sustainable product or service …

Social enterprises face unique challenges with regards to marketing.  A social entrepreneur creates a business to fill a gap in the market and serve a neglected community. For this reason, tools for market research for ethical/impact products are underdeveloped. When defining your audience for social enterprises you have to both define your customer and the community you impact – a …

“Each year, I send a letter to the CEOS of major companies – which we invest in on behalf of our clients – in support of practices that drive long-term growth. I wrote this year’s letter in the context of society’s rising expectations for companies. People are demanding that companies have a social purpose and demonstrate leadership on key issues. …

Efforts to expand social entrepreneurship in the United States have met yet another roadblock. New Internet regulations proposed by the Federal Communications Commission (FCC) now threaten the success of small business owners in the U.S. and abroad. The FCC voted 3-2 along party lines Thursday to scrap its 2015 Open Internet Order, which required internet service providers to treat all websites equally, banning them …

“Economics, as it has emerged, can be made more productive by paying greater and more explicit attention to the ethical considerations that shape human behaviour and judgment.” – Amartya Sen Traditional business models have succeeded in driving technical innovation and creating exponential change in our lives. However, capitalism as we know it today has also caused unprecedented inequality and environmental damage. …

According to a research report by Gartner, 85 percent of millennials are more willing to buy from and recommend a brand that’s committed to social impact. When looking for a job, the same is true: a study done by research agency Achieve shows that a company’s commitment to social causes is the third most important reason that millennials will apply …

Social Enterprise as a business model combines the social mission of a non-profit or government program with the market-driven approach of a for-profit business. Social entrepreneurs embrace the purpose and promise “to create a world where everyone has access to basic needs and opportunity”, explains Amy Ann Cadwell, cofounder of the Social Enterprise Alliance (SEA). Opportunities  Improved ROI, increased revenue, reduced …