Crowdfunding

How to succeed at crowdfunding

Too often, entrepreneurs launch a crowdfunding campaign on a platform and anticipate “platform traffic” to convert into “campaign customers” and by the time the campaign is over, they feel like they’ve been let down. In their defence, the major platforms have done a poor job of educating the market on crowdfunding. The number one tip and the most important tip …

How crowdfunding is going to change the world

Over the last decade, the progression of technology has equipped entrepreneurs with inexpensive tools to convert their ideas into successful businesses. Companies have been able to build large, overnight tribes of customers and product champions using very little capital. Although an early-stage company should prioritise bootstrapping as its means of financial sustenance, for some, this is not always a viable …

The Ins’ and Outs’ of Rewards-Based Crowdfunding

In a previous blog post, we discussed the importance of selecting the right crowdfunding platform for your product. Today, we will discuss the rewards-based crowdfunding model to help you decide if it’s right for you. Rewards-based crowdfunding is when a non-monetary incentive is offered to those who pledge money towards a campaign. Just like when you’re taking your product to the market for the …