Annie Brown

Annie serves as Head of Marketing at UpEffect, a crowdfunding and support platform for social enterprises. Previously, she worked for organizations such as Grameen Bank and Planned Parenthood. She is also a Guest Lecturer at UCSD's Rady School of Management.

Marketing for Social Enterprise

Social enterprises face unique challenges with regards to marketing.  A social entrepreneur creates a business to fill a gap in the market and serve a neglected community. For this reason, tools for market research for ethical/impact products are underdeveloped. When defining your audience for social enterprises you have to both define your customer and the community you impact – a …

Why Business Ethics Matter When Backing Crowdfunding Campaigns

Last year, crowdfunding dominated the funding space, over venture capitalists. It is projected to hit the $93 billion mark by 2025. This tremendous growth in the industry is due to people like you, fellow founders and enthusiastic backers who keep startups and great ideas moving forward. Unfortunately, on mainstream crowdfunding platforms such as Kickstarter and Indiegogo there are very few …

Why Ending Net Neutrality in the U.S. Impedes Social Entrepreneurship (And What We Can Do to Help)

Efforts to expand social entrepreneurship in the United States have met yet another roadblock. New Internet regulations proposed by the Federal Communications Commission (FCC) now threaten the success of small business owners in the U.S. and abroad. The FCC voted 3-2 along party lines Thursday to scrap its 2015 Open Internet Order, which required internet service providers to treat all websites equally, banning them …

Which Sustainable Business Model is Right for Your Startup?

“Economics, as it has emerged, can be made more productive by paying greater and more explicit attention to the ethical considerations that shape human behaviour and judgment.” – Amartya Sen Traditional business models have succeeded in driving technical innovation and creating exponential change in our lives. However, capitalism as we know it today has also caused unprecedented inequality and environmental damage. …

The Future of Social Enterprise: Challenges and Opportunities for the Industry

Social Enterprise as a business model combines the social mission of a non-profit or government program with the market-driven approach of a for-profit business. Social entrepreneurs embrace the purpose and promise “to create a world where everyone has access to basic needs and opportunity”, explains Amy Ann Cadwell, cofounder of the Social Enterprise Alliance (SEA). Opportunities  Improved ROI, increased revenue, reduced …

The Ultimate Guide to Giving: Everything You Need to Know to Create Exponential Impact Through Contributions

Providing financial support for organizations benefitting human lives and the planet is something we at UpEffect applaud and encourage. Everyday, we are moved to see thousands of crowdfunding backers and entrepreneurs supporting each other – using their time, money and energy to make great strides towards a more just and peaceful world. Most of us feel like we have a …