Happy Friday UpEffect Tribe! To celebrate the coming weekend, we’re sharing some of our 100% success rate secrets with a video from our own head of marketing – Annie Brown. In our last marketing post, we talked about WHY marketing is different for social enterprises. Now we will show you HOW to market your ethical and sustainable product or service …
Social enterprises face unique challenges with regards to marketing. A social entrepreneur creates a business to fill a gap in the market and serve a neglected community. For this reason, tools for market research for ethical/impact products are underdeveloped. When defining your audience for social enterprises you have to both define your customer and the community you impact – a …
“Each year, I send a letter to the CEOS of major companies – which we invest in on behalf of our clients – in support of practices that drive long-term growth. I wrote this year’s letter in the context of society’s rising expectations for companies. People are demanding that companies have a social purpose and demonstrate leadership on key issues. …
Over the past 10 years, the crowdfunding industry has become more than a side project happening on the borders of the established circuit of banking and financing. This change became more evident as people grew tired of standing on the sidelines of business. Everyday, small entrepreneurs with great ideas bravely decided to put them forth and consumers responded accordingly – …
Last year, crowdfunding dominated the funding space, over venture capitalists. It is projected to hit the $93 billion mark by 2025. This tremendous growth in the industry is due to people like you, fellow founders and enthusiastic backers who keep startups and great ideas moving forward. Unfortunately, on mainstream crowdfunding platforms such as Kickstarter and Indiegogo there are very few …
Efforts to expand social entrepreneurship in the United States have met yet another roadblock. New Internet regulations proposed by the Federal Communications Commission (FCC) now threaten the success of small business owners in the U.S. and abroad. The FCC voted 3-2 along party lines Thursday to scrap its 2015 Open Internet Order, which required internet service providers to treat all websites equally, banning them …
Joy McBrien is the founder of Fair Anita. Fair Anita sells fair trade jewelry, accessories, and clothing that provides financial security to 8,000 women in 16 countries. Joy has previously worked for a variety of nonprofit organizations, but always ran entrepreneurial initiatives on the side. She started her first jewelry business when she was 15! We at UpEffect love Fair Anita, because …
“Economics, as it has emerged, can be made more productive by paying greater and more explicit attention to the ethical considerations that shape human behaviour and judgment.” – Amartya Sen Traditional business models have succeeded in driving technical innovation and creating exponential change in our lives. However, capitalism as we know it today has also caused unprecedented inequality and environmental damage. …
According to a research report by Gartner, 85 percent of millennials are more willing to buy from and recommend a brand that’s committed to social impact. When looking for a job, the same is true: a study done by research agency Achieve shows that a company’s commitment to social causes is the third most important reason that millennials will apply …
Tessa Cook & Saasha Celestial-One are the founders of OLIO, a free app tackling the problem of food waste by connecting neighbours with each other, and with local shops & cafes so that surplus food can be shared, not thrown away. Based in the UK and founded in 2015, OLIO proves that whilst food sharing with a neighbour via an app …