Exciting news! The UpEffect team recently implemented several new features that not only make our platform an equal player with industry giants like Kickstarter and Indiegogo, but in fact exceed these platforms’ capabilities. According to the World Bank, initiatives to modernize payments are crucial in efforts to meet the UN’s Sustainable Development Goals by 2020. UpEffect is the first crowdfunding platform to not …
Monthly Archives: February 2018
Happy Friday UpEffect Tribe! To celebrate the coming weekend, we’re sharing some of our 100% success rate secrets with a video from our own head of marketing – Annie Brown. In our last marketing post, we talked about WHY marketing is different for social enterprises. Now we will show you HOW to market your ethical and sustainable product or service …
Social enterprises face unique challenges with regards to marketing. A social entrepreneur creates a business to fill a gap in the market and serve a neglected community. For this reason, tools for market research for ethical/impact products are underdeveloped. When defining your audience for social enterprises you have to both define your customer and the community you impact – a …
“Each year, I send a letter to the CEOS of major companies – which we invest in on behalf of our clients – in support of practices that drive long-term growth. I wrote this year’s letter in the context of society’s rising expectations for companies. People are demanding that companies have a social purpose and demonstrate leadership on key issues. …