Monthly Archives: March 2016

This startup uses automated lighting to reduce the risk of elderly falls

Luna Lights is a bright new company founded by Donovan Morrison and Matt Wilcox whilst they both studied engineering degrees at Northwestern University. They are currently rolling out an automated lighting system that utilises cloud based analytics to reduce the risk of falling for the elderly. Luna Lights initially started off as a project in the Design for America programme …

The Ins’ and Outs’ of Rewards-Based Crowdfunding

In a previous blog post, we discussed the importance of selecting the right crowdfunding platform for your product. Today, we will discuss the rewards-based crowdfunding model to help you decide if it’s right for you. Rewards-based crowdfunding is when a non-monetary incentive is offered to those who pledge money towards a campaign. Just like when you’re taking your product to the market for the …