How UpEffect is Helping to Achieve Sustainable Development Goals

The United Nations Development Programme outlined 17 Sustainable Development Goals (SDGs) that aim to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. And, these goals are interconnected in that tackling one often leads to making progress on another, working to make the right choices to improve life for future generations in a sustainable way. …

Build a Business, Not a Startup

For the longest time, I bought into the “exciting” startup life — colossal valuations, 80–100 hour work weeks with no time for interactions with family or friends, seed rounds, Series A, B, C investments, burnt out founders, no sleep, no time to eat, unnecessary hires, beautiful offices with “incredible team culture”, the same culture that disappears when you’re offered a …

Conscious Lifestyle Rockstar // An Interview with Valeria Hinojosa of Water Thru Skin

Valeria Hinojosa of Water Thru Skin is known for her transparent approach to blogging about a conscious lifestyle, sharing not just the heights of her career and travels, but also the low points, struggles, and the hard reality of building a freelance, socially responsible career. Valeria’s honesty is one of many things we love about Water Thru Skin – we also …

Why Women-Led Social Enterprises Are Killing It On Crowdfunding

There has never been a better time to launch a business as a female entrepreneur. Investments in startup and growing businesses isn’t just for men clad in dark suits at the top of flashy financial institution buildings any longer. Many people, not just friends and family, want to help entrepreneurs solve problems, innovate, and create jobs. This is particular of …

Before Marketing to Social Entrepreneurs, Crowdfunding Platforms Should Understand Social Enterprise

There is an old adage about the benefits of teaching a man how to fish, rather than giving him the fish. But what happens if you simply give the man a fishing rod and walk away? Technically a service has been provided, but without any guarantee of long-term success. Most large Crowdfunding companies knowingly or unknowingly, operate on this principle. Crowdfunding …

Entrepreneurship Without Borders: Back a Campaign in Any Currency on UpEffect

Exciting news! The UpEffect team recently implemented several new features that not only make our platform an equal player with industry giants like Kickstarter and Indiegogo, but in fact exceed these platforms’ capabilities. According to the World Bank, initiatives to modernize payments are crucial in efforts to meet the UN’s Sustainable Development Goals by 2020. UpEffect is the first crowdfunding platform to not …

Marketing for Social Enterprise

Social enterprises face unique challenges with regards to marketing.  A social entrepreneur creates a business to fill a gap in the market and serve a neglected community. For this reason, tools for market research for ethical/impact products are underdeveloped. When defining your audience for social enterprises you have to both define your customer and the community you impact – a …