What is AmaElla Ethical Lingerie?
Inspired by the elegance and poetry of nature, AmaElla designs and produces beautiful lingerie made from soft organic cotton (GOTS certified) - better for the environment, better for the farmers and better for the skin. All products are ethically produced by women, for women with the aim to make you feel comfortable and look attractive.
The collection
We are launching the following selection of products from our first collection
How it works
As a thank you for supporting our initial production, we have put together an exclusive range of rewards just for you. Get your hands on limited edition products and offers to help us raise £10,000.
The Benefits
Made from great quality soft organic cotton:
Ethical manufacturing
We work with factories in Spain, Portugal and the U.K that can guarantee a safe and healthy environment for the workers. Our social criteria examines aspects such as:
For us, manufacturing ethically means building a sustainable and conscious supply chain able to deliver the best quality.
Why sustainable fashion matters
The Team
Risks and Challenges
Of course, there is always the real possibility of things going wrong, and challenges do arise – which is why we have an experienced team of product managers and manufacturing specialists who are passionately building the best process to deliver the best products.
If you have any questions you can always reach out to us hello@amaella.com
By helping us meet our £10,000 funding goal, you will be giving women more sustainable and ethical options when it comes to wardrobe choices. Fund our campaign and help us take to market beautiful lingerie made from soft organic cotton and consciously sourced.
All packages succesfully delivered! If you haven't receive your order by now please contact us at hello@amaella.com.
Thank you all again for your support and trust on us.
Stay tunned because we have news to share with you real soon!
Lots of love,
Julie & Lara
Our ethical garment manufacturers are now cutting our materials.
We have some great news for you! After printing on all the lovely and soft organic cotton for our lingerie under the most eco-friendly way we could find (GOTS), the fabric is now being cut.
For our nightwear, the finest embroidered cotton voile has arrived from India. Our British sewers in London are now laying out the plans to cut the material.
Why ethical manufacturing matters to us
75% of the cost of a garment is usually labour, which means that this is the area where cutting corners is most likely. We are proud of working with ethical manufacturers that look after the wellbeing of the workers. Our makers have full time contracts, health benefits, pensions, and take breaks when they want to. As an example, our manufacturer in the UK is a not for profit social enterprise focusing on training and development of skills within the fashion industry. Our other manufacturer focuses on local employment retaining the textile heritage of that Portuguese area. Moreover, this manufacturer gets an audit once a year by GOTS (Global Organic Textile Standard) to guarantee their compliance within a strict, environmental and social criteria. This is the reason why our briefs are GOTS certified.
Obsessed with quality
The quality of the materials is superior. All the effort we put into searching for the finest organic cotton has been definitely worth. We can't wait for you to touch and feel our lingerie to experience the silky jersey cotton and the fine embroidered voile.
Do you have any question or would you like to know more? Please contact us at hello@amaella.com.
Have a great weekend!
Julie and Lara
Ethical Lingerie Inspired by Nature
Our lovely cotton has been sent to the printer to produce our signature hydrangea all-over print.
Symbolism of Hydrangea.
Inspired by nature, we find the generous dome form of Hydrangea truly beautiful and interesting. This flower, common in British gardens, is known to symbolise grace, beauty, abundance and sincere feelings. Hydrangea’s vigorous flower-head is made from an exuberant number of flowers. It is the numerous tiny flowers that make hydrangea beautiful. We find this concept interesting because it resembles life somehow. When individuals come together, powerful things happen.
GOTS guarantees organic status
GOTS (Global Organic Textile Standard) thoroughly defines the requirements to ensure organic status of textile; from the harvesting of raw materials, through environmentally and socially responsible manufacturing, up to the labelling process.
Our garments not only are free from toxic chemicals but also have a much lower environmental footprint than traditional lingerie. Additionally, GOTS certified organic cotton maintains and replenish soil fertility, helping farmers to build healthier businesses.
By using GOTS printing we make sure that only approved water-based inks can be used. This type of ink reduces the amount of toxic chemicals and the risks of skin irritation and allergies. With GOTS certified printing, not only the organic cotton is GOTS certified but also the whole garment is due to the use of approved and audited processes.
Do you have any question or would you like to know more? Please contact us at hello@amaella.com.
Have a great day!
Julie and Lara
AmaElla
Ethical lingerie inspired by nature
Thank you all for the huge support!
We have raised over £12,500 and we have not enough words to say THANK YOU!
Our lovely and soft organic cotton is now being produced and soon will be ready for eco-printing our exclusive AmaElla Hydrangea print. The cotton is being produced under Global Organic Textile Standard (GOTS) that is recognized as the world's leading standard for textiles made from organic fibers. GOTS defines high-level environmental criteria along the entire organic textile supply chain and requires compliance with strict social criteria as well.
Please do not hesitate to contact us at hello@amaella.com if you have any questions or if you would like to know more about organic cotton.
Have a great day!
Thanks again,
Julie and Lara
Ethical lingerie inspired by nature
If you have any questions regarding this campaign, please do no hesitate to email hello@theupeffect.com
What sizes and colours are available?
The lingerie range (Duchess bra and Sweet and Romance briefs) is available in Hydrangea eco print over navy organic cotton.
The nightwear range (Pyjama set of top and tap pants) is available in cotton voile embroidered.
Our products are available in Small, Medium and Large sizes.
For the rewards that have more than one options, for example the £95 of AmaElla set OR Negligee, when do I take my choice?
Once the campaign is over we will contact you to confirm you for your choice of reward, contact details, and delivery address. We will also be happy to go over any questions you might have regarding your order.
How do I know my size?
To know your size we suggest you check our size chart. There you’ll find the different measures that you need to consider to choose your best fit. Please do not hesitate to get in touch with us if you have any questions.
How and when do I choose the size and colour of the products that I´ve pledged for?
Once the campaign has been completed, we’ll send you a follow up email where you will select the size and colour for the products that you´ve chosen.
What happens if the size I selected doesn’t fit?
For Bras, Negligees and Pyjamas: if we have the product in the correct size and colour in stock we will offer you an exchange. If an exchange is available, you can return your product to us - as long as it is in unused condition - and we’ll post out a replacement to you. If there is a manufacturing fault with your garment you are welcome to return the items back and we will exchange it or we will refund you the cost, including any shipping costs.
For Briefs: due to hygiene reasons briefs cannot be returned, so please check our sizing information carefully to ensure you get the right fit. Of course, if there is a manufacturing fault with your garment you are welcome to return the items back and we will exchange it or we will refund you the cost, including any shipping costs. Briefs can only be returned if unopened in original packaging, unworn and in the same condition as delivered, with all tags attached.
Payment method
The crowdfunding campaign uses Stripe to process all payments which means your transactions are safe and secure platform. You simply need to add your credit or debit card details to proceed with payment for your order.
Delivery costs
The delivery cost will vary based on your location. When you select your reward and provide a delivery address, you will be able to be given your shipping cost at checkout. This will be in addition to the price of the reward.
When will I receive my items?
We expect to have the production ready to ship in March but we will keep you updated during the manufacturing process.
What if I select a reward and then I change my mind?
You can send us an email to hello@amaella.com or hello@theupeffect.com explaining the issue and we will do our best to help you.
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