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We have a 95% campaign success rate!


Turning stories into ethical clothes

Environmentally friendly clothing inspired by people's stories through artistic expression. 50% of profits are shared with our partner NGOs.

  • £11,740
  • 266
  • £10,000

“Using UpEffect for our crowdfunding launch was an important first step for our social enterprise. The UpEffect team gave us the structure and direction needed to successfully reach our fundraising goal of £10,000 - a target that we thought was beyond our reach. With genuine interest in our social objective and close help from their team, we wouldn't be where we are today without UpEffect.”

Aghiles Ourad

Founder of Thraedable
Raised £11,740

How It Works

We empower and equip social-good companies with tools and recipes to address today's most pressing problems.

We help creators

So that creators can

Our Why

Funding for underrepresented founders and social enterprises is broken and it needs a rethink.

Banks perceive disabled and/or Black, Asian, minority ethnic backgrounds and those with limited assets as high risk.

According to Extend Ventures (2021), between 2009 - 2019, only 3% of venture capital went to female founders and entrepreneurs from Black, South Asian, East Asian and Middle Eastern backgrounds received in total 1.7% of VC investment (Tech Nation 2021). Furthermore, business loan approval rates for women are 15-20% lower than men (Biz2Credit).

The case for crowfunding...

Founders invest substantial time and capital into building and marketing their brands.

Crowdfunding can propel these efforts through the act of raising small amounts of money from a large group of people in exchange for goods and services. This helps founders access customers, funds and partners who join early and become invested in the success of the brand.

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UpEffect emerged as a solution to help companies find success and serve society in kinder ways.

Introducing UpEffect

A crowdfunding and support platform advancing opportunities for responsible business leaders

We equip and empower creators with the tools to navigate crowdfunding. Many years of research and working directly with founders has driven our design process and in response, we’ve created a comprehensive campaign playbook made of campaign management planners, templates, workflows and calculators. We also offer coaching calls, feedback on materials, accountability check-ins and more to support creators with creating a successful crowdfunding campaign.

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Don’t take our word for it...

Our work has been recognised by...